AI video generation enables the creation of videos using text or prompts, powered by machine learning. It automates avatars, voiceovers, and editing, making it easy to produce professional content. Ideal for businesses and creators, it saves time, cuts costs and scales video creation without traditional filming.
Use cases of AI Video Generation
Marketing & Promotional Videos - Produce product demos and ads fast without filming or editing crews.
Content Repurposing - Turn blogs, podcasts, or webinars into short, engaging videos.
Personalized Customer Communication - Send custom video messages to leads or clients at scale using AI.
Corporate Training & E-Learning - Create consistent training videos quickly using AI avatars and voices.
Multilingual Localization - Generate videos in multiple languages with AI voiceovers and avatars.
This blog post will cover the AI video generation tools you can try today.
HeyGen
HeyGen is an AI video generation platform that creates lifelike avatar videos from text. It's ideal for marketing, training, and internal communications, offering multilingual support, voice cloning and customizable avatars to streamline content creation.
Key Features:
Realistic, interactive AI avatars with gestures and lip-sync.
Multilingual voice and accent options with voice cloning.
Custom avatar creation for personal or brand use.
AI translation to repurpose old videos for global reach.
Pricing: Offers a free plan, then paid plans from $29/month up to $39/seat/month (pay monthly).
Synthesia
Synthesia enables users to create professional videos using AI avatars by simply typing text. It's widely used for corporate training, explainer videos and internal communications, offering multilingual support and a library of diverse digital presenters.
Key Features:
60+ Synthesia templates.
125+ diverse AI avatars with expressive delivery.
140+ language support with natural-sounding voices.
AI video assistant for video script generation.
Pricing: Starts with a free plan, then paid plans from $29/month up to $89/month (billed monthly).
Kling AI
Kling AI, developed by Kuaishou, generates ultra-realistic videos from text or images. Known for advanced motion capture and cinematic-quality visuals, it's ideal for storytelling, animation and content production with minimal human intervention.
Key Features:
Physics-aware animation and lighting.
Text-to-video with visual storytelling.
Realistic human motion and scene generation.
Delivers enhanced resolution and refined aesthetics.
Pricing: Get monthly credits by logging in, then paid plans range from $8.8 to $80.96/month (pay monthly at the regular price).
Runway
Runway is a creative AI suite for video editing and generation. Its Gen-2 model can turn text, images, or existing videos into cinematic sequences, making it a powerful tool for filmmakers, marketers and content creators.
Key Features:
Text or image to cinematic-quality video.
Intentional camera moves with directional control.
Multi-motion brush to animate up to five subjects or areas.
Add dialogue with text-to-speech, lip-sync, and custom voices.
Pricing: Offers a free tier, with paid plans from $15 to $95/month (billed monthly).
Elai
Elai lets users generate presenter-style videos from text using AI avatars. It's tailored for businesses creating training, e-learning and marketing content, offering voice customization, multilingual support and simple editing without the need for cameras or actors.
Key Features:
URL-to-video conversion.
80+ AI avatars with voice options.
Multiple language voiceovers with translation.
Auto captions and subtitles for accessibility.
AI storyboard to structure video content.
Pricing: Free plan, with paid tiers from $23 to $59/month (pay monthly).
Pictory
Pictory transforms long-form content like blogs and webinars into short, shareable videos using AI. It automates script extraction, video editing and voiceover generation, making it great for repurposing content for social media and marketing.
Key Features:
Use royalty-free videos from Storyblocks.
Boost reach and watch time with auto captions.
Turn long videos into short, branded, engaging clips.
Smart recording for effortless capture of tutorials and presentations.
Pricing: Gives a free trial, then charges $25 to $119/month (billed monthly).
Invideo
Invideo is an AI-powered video editor that helps users create promotional, social and explainer videos from text or templates. It offers customizable assets, voiceovers, and an intuitive interface for marketers, entrepreneurs and creators with no editing experience.
Key Features:
Text-to-video with AI script assistant.
Real-time multiplayer editing for team collaboration.
Create ads using just a URL, no camera or studio required.
Generate social videos with presenters or clones in multiple languages.
Pricing: Starts free, with paid plans from $35 to $999/month (pay monthly).
Pricing comparison (Free & Starter Plans)
| Platform | Free Plan | Starter Plan |
|---|---|---|
| HeyGen | 3 videos/month (≤ 3 min each), 720p, watermark | $29/month, unlimited videos (≤ 30 min), 1080p, no watermark |
| Synthesia | 3 min/month, 9 avatars, watermark | $29/month, 10 min/month, 125+ avatars, no watermark, downloads allowed |
| Kling AI | Get monthly credits by logging in, watermark | $8.8/month, 660 credits/month, no watermark, fast rendering |
| Runway | 125 credits one-time (~25 sec), watermark | $15/month, 625 credits/month, watermark-free, includes editing and stylization tools |
| Elai | Free with 1 min/month | $23/month, 15 min/month, HD, Photo Avatar |
| Pictory | Free trial (14 days) | $25/month, 200 min/month, no watermark, access to stock assets |
| Invideo | 10 min/week, limited exports, watermark | $35/month, 50 min/month, no watermark, stock media access, unlimited exports |
Which AI Video Generation Apps to Choose?
If you need unlimited, high-quality avatar videos for business or internal use, then use HeyGen.
If you're working with a limited budget, then use Kling AI.
Frequently Asked Questions
How AI Video Generation Works?
AI video generation uses deep learning models to convert text, scripts, or prompts into video content. It combines technologies like natural language processing (NLP), text-to-speech (TTS) and computer vision to generate avatars, voices, and animations. Users simply input text, select styles or avatars and the AI automates video creation without needing cameras or editing.
What are the benefits of AI Video Generation?
AI video generation drastically reduces production time and cost. It enables scalable content creation, supports multiple languages, and simplifies updates. Businesses can quickly create training, marketing, or personalized videos without hiring actors or editors. It's ideal for remote teams, global outreach, and consistent brand messaging with minimal effort.
What are the concerns of AI Video Generation?
Concerns include the risk of misinformation, deepfakes, and content authenticity. AI-generated avatars may lack emotional nuance, making videos feel impersonal. There are also ethical and copyright considerations when cloning voices or faces. In addition, overreliance on automation can reduce creative originality and raise trust issues among audiences if not used transparently.
Conclusion
AI video generation streamlines content creation for various needs, from marketing to education. Its speed and scalability are unmatched, but ethical use and authenticity remain crucial. As the technology evolves, balancing efficiency with responsibility will define its long-term impact.